through sustainable practices and 'cloud' level comfort, THE ALLBIRDS BRAND has risen to cult-like statuS.
WITH their global popularity continuING to grow we were asked to HELP welcome the new wearers to the brilliant world of allbirds through the brands core range -the 100% wool shoe.
we created an ecomm & ooh campaign for north america and emea that saw the rise of the 'woolheads' - archetypes of the 'average' allbirds wearer, based on genuine anecdotes and reviews left by repeat customers on the allbirds site.
using this unique and often bizzarre insight into the world of the wool wearer it became an opportunity to celebrate the quirks and eccentricities that make us who we are - all while wearing your favourite allbirds
