Welcome to the beginning...
In 1986 nike created the holy grail of sneakers - COMMONLY known by sneakerheads as thE airmax 'big bubble'- they were an instant hit. unfortunately soon after release it was discovered that the air pocket was too big and in cold weather it would freeze- crack and nike's bubble burst. not ones to give up easily nike returned one year later with the Nike air max 1 - and the rest is sneaker history.
to help nike celebrate their 'untold story' and re-release of the nike air max 1'86 we based our gifting and re-launch concept around the japanese technique 'kintsugi' taking a broken or shattered item and reconstructing it using gold to seal the breaks, in turn, creating something more beautiful and significant.
just like nike did with the air max.
