nutrifresh

by developing insights through data analytics we created a new ip in the health & wellness sector. initially created to be an internal investment the IP was successfully sold to market investors before launch.
the process included developing a full product range and brand from conception through to market launch. AN ecomm platform WAS CREATED, ALONGSIDE long-term strategic positioning, brand bible(s),brand loyalty and scalable growth white papers. nutrifresh included wearable tech, appliances and community building platforms through lifestyle & art
client: tcc
Project: new brand ip
Role: strategy / art direction
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