working with some of footballs biggest names we helped uefa create the champions league final festival. taking over the olympic park and other iconic london landmarks, we celebrated football royalty with europes largest experiential event.
creating all assets needed for a successful campaign launch, we worked closely with the adidas archive team to create the champions league museum at the centre of the experience. attendees were given the chance to win prizes competing at skill stations around the olympic park - using rfid cards to log scores and get live updates. winning anything from a car, an all inclusive family holiday and 2 vip tickets to the uefa final. the festival ran for 3 days with full media content and schedule of entertainment and activities, culminating in a celebrity football match, with impromptu referee will smith.
