jaguar and parent company jlr have been leaders in the luxury automotive industry for nearly 100 years. the cars have become cultural touchpoints in their own right, defining the industry with each new iteration. so when jaguar produced one of the first fully electric vehicles on the market it was hard not to sit up and pay attention.
working closely with jaguars legendary director of design Sir ian callum i had the opportunity to bring the car of his dreams to life. using a purpose built open air studio we created all assets for the global i-pace launch and atl campaigns, including ooh and press kits through to tv commercials, brand partnerships and the worlds first vr press launch - streamed to the world from jaguars hq
