working with le creuset we developed a creative strategy to adapt to the companY'S changing demographic. our aim was to re-introduCE the luxury homeware brand to a new target audience. research showed that a growing number of 25-35 yr olds preferred to dine in and host friends rather than DINE OUT AT A RESTAURANT - choosing the intimacy, familiarity and comfort home HOSTING brings.
The campaign used bespoke packaging inlays on a new range of le creuset products showing beautifully photographed, to-scale ingredients of familiar household classics, ALL OF WHICH CAN BE COOKED USING THE NEW RANGE - wholesome meals perfect for sharing and hosting friends.
there was a significant demand for the range and a rise in sales led to repeat seasonal campaigns.
