TO SUPPORT THE NEXT CHAPTER OF OBEY’S DIGITAL PRESENCE, WE REIMAGINED THE BRAND’S FLAGSHIP ECOMM EXPERIENCE - CREATING A PLATFORM THAT REFLECTS ITS ROOTS IN STREETWEAR, SKATE, AND COUNTERCULTURE. MORE THAN A STORE, THE NEW SITE WAS DESIGNED AS A CULTURAL HUB, BUILT TO SERVE THE COMMUNITIES THAT DEFINE THE BRAND WHILE MAINTAINING OBEY’S DISTINCT VISUAL LANGUAGE AND AUTHENTIC VOICE.
THE REDESIGN FOCUSED ON SIMPLIFYING THE USER JOURNEY THROUGH A REWORKED SITEMAP AND MORE INTUITIVE NAVIGATION, CREATING A CLEARER PATH FROM DISCOVERY TO PURCHASE. ALONGSIDE THE NEW COMMERCE EXPERIENCE, WE INTRODUCED LOOKBOOKS, CAMPAIGN ART DIRECTION, AND EDITORIAL CONTENT - TURNING THE PLATFORM INTO A SPACE FOR STORYTELLING AS WELL AS TRANSACTIONS.
WORKING CLOSELY WITH THE OBEY TEAM, WE DEVELOPED A FLEXIBLE, SCALABLE FRAMEWORK THAT BALANCES FUNCTIONAL PERFORMANCE WITH CULTURAL DEPTH - CREATING COMMUNITY-DRIVEN TOUCHPOINTS, ELEVATING ONLINE CAMPAIGNS, AND DELIVERING A MORE ENGAGING, SEAMLESS DIGITAL EXPERIENCE THAT STAYS TRUE TO
THE BRAND’S HERITAGE.
