TO HELP MAINTAIN THE BRAND'S GROWTH AND INCREASE ENGAGEMENT WE CREATED A DIGITAL flagship store for pal sporting goods. developing a new ecomm platform gave PAL the opportunity to have a website that matched their aesthetic look & feel while remaining versatile and functional- CREATING A MORE EFFICIENT USER JOURNEY, ALLOWING FOR BRAND EXPLORATION WHILE ALWAYS DRIVING high CONVERSION.
working closely with the co founders to establish long term strategic milestones, CREATING a scaleable FRAMEWORK. supporting with a full migration to shopify with custom code, while resolving sku issues creating more accurate fulfillment and cleaning up data.